Who We Are | Balmer Agency

About Us

Who we are

Balmer Agency began in Melbourne in 2014 when businesses were trying to navigate the uncharted social media marketing and digital landscape without much luck. The market was cluttered (and still is!) with cowboys who over-promised and under-delivered, all the while making the process more complicated than it needed to be. We saw an opportunity to offer not only a full-service marketing agency with integrity, but to keep digital marketing, website design and social media services really simple and totally transparent.

We have extensive experience in creating and managing digital marketing strategies for some of Australia’s most successful companies. We partner with you to deliver on your business goals and objectives, making it easier to achieve your marketing KPIs.

Our Reputation

Our client-focused team has built a reputation for not just meeting but exceeding expectations. Our digital experts specialise in digital strategy, social media, SEO, email marketing, website development and design. Problem solvers who love to collaborate, we work together with our clients to tackle their unique business objectives. We provide a tailored approach designed to amplify your message, spark conversation and captivate your customers.

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About the Founder

Sarah Balmer has been at the helm of creating and implementing strategic digital marketing solutions in Melbourne and around the world for over 20 years. Her experience spans across all facets of marketing and brand including strategy, digital marketing, website development and social media marketing across a broad spectrum of industries; from professional and financial services, to property, construction and real estate, transport and logistics, FMCG and retail – to name just a few.

“For nearly two decades I’ve partnered with B2B and B2C clients locally and globally to deliver focused, strategic solutions. I’ve been on both sides of the fence: marketing/communications client side ( I understand the internal pressures of marketing ROI) and conversely I’ve worked within top tier global and local advertising agencies – I’ve seen it all.”

“Identifying opportunities for clients (no matter how big or small) to achieve their business goals by building and optimising their brand through digital and traditional strategies is what makes me tick.”


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Jessica Campbell, National Relationship Manager, Far East Consortium

FEC has been working with Balmer for 6-months and the results have been well above our expectations. We have increased our social media audience by 74%, website traffic by 183.15% and achieved an avg. of 92 enquires per month.
We absolutely see Balmer as an extension of our marketing team!

Matt Sampson, Founder & Director, uTenant

I reached out to Balmer Agency to launch my new business venture, and they have been instrumental in launching and marketing uTenant. I have felt as though their team is part of my own team, as they are great collaborators, seamlessly sharing their knowledge and marketing expertise for uTenant exactly as I envisaged. I would highly recommend Balmer Agency to anyone wanting marketing and communications services with friendly support and professional advice.

Peter Anderson, CEO, Victorian Transport Association

Balmer Agency have been our trusted online advisors for over three years, providing high quality consulting services and operational solutions in a time when our organisation experienced rapid change and growth. The Balmer team provides dedicated support on our digital marketing requirements.

James Mackie, MD, JOST Australia

Balmer Agency has helped us implement marketing initiatives that have transformed a number of our business processes, delivering efficiencies across the board. The team have been easy and fun to work with, and their assistance in localising our global marketing assets to support our region has been invaluable. We look forward to a continued partnership with them.

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Luke Sartori, Owner, Jetport Airport Parking

We enlisted Balmer Agency to help leverage social media platforms to increase bookings, build brand awareness and our online footprint. They are easy to work with and deliver great results.

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Richard Coloretti, CEO, Edgewise Insurance Brokers P/L

Partnering with Balmer has been a seamless process. Their approach is consultative and transparent and we appreciate their ROI driven approach – particularly given our results!



Sarah Balmer reflects on returning to work after baby no.3 and the highs and lows of running a business with three children under three.

08 Sep: Core web vitals. Sounds scary right? Fear not, here’s a quick rundown of Google’s new ranking metrics.

Offering a positive user experience should be a priority for any website, but did you know that user experience directly…

19 Aug: Mediaweek Profile: Sarah Balmer, founder and CEO, Balmer Agency

Balmer Agency founder and CEO, Sarah Balmer, speaks to Mediaweek about how the agency achieved success in spite of COVID-19.


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