Digital Marketing for Government Agency | Balmer Agency


In the highly competitive real estate market, it is crucial for property developers, construction builders, and real estate businesses to have effective digital marketing strategies in place. We understand the unique challenges faced by businesses in these industries and offer tailored digital marketing solutions to help them achieve growth, increase visibility, and drive conversions online.

Importance of digital marketing for property and real estate industries

The property, construction, and real estate industries are dynamic and competitive, requiring businesses to constantly invest in effective strategies to attract and engage their target audiences. Digital marketing plays a crucial role in helping businesses differentiate themselves and achieve sustainable success. It offers several benefits, including increased online visibility, targeted lead generation, improved customer engagement, and the ability to deliver tailored content that resonates with the target audience.

Digital marketing services offered by us

We provide a comprehensive suite of digital marketing services specifically designed for property developers, construction builders, and real estate agents. These services include:

Digital Strategy

Our experienced marketing strategists will work with you to develop a customised digital marketing plan tailored to your business goals. This involves conducting in-depth market research, analyzing industry trends, identifying your target audience, and assessing your competition. We will create a detailed roadmap that outlines the most effective marketing channels and tactics to drive growth and maximize return on investment (ROI).

Social Media Marketing

Our social media marketing services encompass everything from content creation and curation to audience targeting and engagement. We leverage popular social media platforms such as Facebook, Instagram, LinkedIn, and Twitter to reach your target audience, build brand awareness, and generate viable leads. Our team provides ongoing monitoring and analysis to ensure your campaigns are optimized and appealing.

Paid Advertising

We offer a range of paid marketing services, including Google Ads and Facebook Ads, to help your business reach the right audience on platforms they use daily. Our experts craft compelling ad creatives, select relevant keywords and target demographics, and continuously optimize your campaigns to maximize returns. Pay-Per-Click (PPC) campaigns ensure that you only pay when someone clicks on your ad, making it a cost-effective advertising approach.

Search Engine Optimisation (SEO)

Search Engine Optimisation is essential for increasing your website’s visibility and driving organic traffic. Our SEO experts conduct keyword research, make technical and structural changes to your website, optimize on-page elements such as meta tags and headers, improve website speed and performance, and build a strong backlink profile through targeted outreach and content marketing. This helps your website rank higher on search engines like Google and Bing, attracting qualified leads to your business.

Marketing Consultancy

Our experienced team provides expert marketing consultancy for property developers, construction builders, and real estate agents. We work closely with you to identify areas of improvement, develop growth strategies, and provide insights into the latest marketing trends and best practices. With our guidance, you can thrive in the competitive real estate landscape and achieve your business objectives.

Web Design & Development

Your website is your digital storefront, and it is crucial to have a visually appealing and high-functioning site. Our web design and development services create user-friendly and visually captivating websites that effectively communicate your brand message and drive conversions. We ensure your website is optimized for both desktop and mobile devices, following best practices for responsive design, integrating content management systems (CMS), and incorporating advanced functionality based on your specific needs.

Chinese Digital Marketing

We also offer specialised Chinese digital marketing services to help you reach and engage with the growing Chinese population in Australia. This includes Chinese-specific social media marketing on platforms like WeChat and Weibo, search engine optimisation for Baidu (China’s leading search engine), and creating culturally relevant and localized content. Our team of Chinese marketing experts will ensure your campaigns effectively resonate with this unique demographic.

Case studies of digital marketing for builders & those in the construction, property development and real estate sectors

We have a proven track record of delivering successful digital marketing results for clients in the property and real estate industries. Here are two case studies showcasing our achievements:

UTENANT Case Study


As an industry-leading property matching organisation, UTENANT aimed to launch their platform and increase brand awareness.


We implemented a multi-channel marketing campaign, including national brand rollout, social media advertising, marketing strategy, email marketing, digital asset creation, optimized content creation, social media management, and SEO.


The marketing plan resulted in a successful launch, achieving a 20% database growth in two months, a 37.15% email open rate, a 12.7% click-through rate, and significant readership and engagement on LinkedIn Pulse articles.



Far East Consortium, a prominent Australian property developer, sought to enhance brand visibility and generate interest among potential buyers and agents after launching their new website.


We developed a data-driven digital strategy focused on thought leadership and lead generation. The campaign involved social media management, SEO, social media content creation, and pay-per-click (PPC) advertising.


Through valuable content and strategic campaigns, we achieved a 71% increase in social audience, a 144% increase in website traffic via social channels, a 69% decrease in cost per lead, and ongoing B2B and B2C activities.

Why choose us?

Choosing us as your digital marketing partner for property development, construction, and real estate industries offers several advantages:

– Expertise: we have extensive experience in digital marketing for these industries, enabling us to develop effective strategies tailored to your specific needs.

– Comprehensive Services: our suite of services covers all essential aspects of digital marketing, ensuring a holistic approach to maximize your results.

– Industry Knowledge: we stay up to date with the latest trends and best practices in the property and real estate sectors, providing you with insights and strategies to outperform your competitors.

– Results-Driven Approach: our focus is on delivering tangible results that align with your business goals and drive growth.

– Professional Team: our team consists of skilled professionals with expertise in various digital marketing disciplines, ensuring you receive top-quality service and support.

Contact us today to discuss your digital marketing needs and explore how we can help your business thrive in the property, construction, and real estate industries.


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    Jessica Campbell, National Relationship Manager, Far East Consortium

    FEC has been working with Balmer for 6-months and the results have been well above our expectations. We have increased our social media audience by 74%, website traffic by 183.15% and achieved an avg. of 92 enquires per month.
    We absolutely see Balmer as an extension of our marketing team!

    Matt Sampson, Founder & Director, uTenant

    I reached out to Balmer Agency to launch my new business venture, and they have been instrumental in launching and marketing uTenant. I have felt as though their team is part of my own team, as they are great collaborators, seamlessly sharing their knowledge and marketing expertise for uTenant exactly as I envisaged. I would highly recommend Balmer Agency to anyone wanting marketing and communications services with friendly support and professional advice.

    Peter Anderson, CEO, Victorian Transport Association

    Balmer Agency have been our trusted online advisors for over three years, providing high quality consulting services and operational solutions in a time when our organisation experienced rapid change and growth. The Balmer team provides dedicated support on our digital marketing requirements.

    James Mackie, MD, JOST Australia

    Balmer Agency has helped us implement marketing initiatives that have transformed a number of our business processes, delivering efficiencies across the board. The team have been easy and fun to work with, and their assistance in localising our global marketing assets to support our region has been invaluable. We look forward to a continued partnership with them.

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    Luke Sartori, Owner, Jetport Airport Parking

    We enlisted Balmer Agency to help leverage social media platforms to increase bookings, build brand awareness and our online footprint. They are easy to work with and deliver great results.

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    Richard Coloretti, CEO, Edgewise Insurance Brokers P/L

    Partnering with Balmer has been a seamless process. Their approach is consultative and transparent and we appreciate their ROI driven approach – particularly given our results!


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