Digital Marketing for Government Agency | Balmer Agency

accelerate your growth with cutting-edge digital marketing for it service providers

In the fiercely competitive landscape of managed IT services, establishing a dominant online presence is crucial for differentiation and sustainable success. To thrive in today’s digital era, IT service providers must harness the power of multichannel digital marketing strategies to connect with their target audience, showcase their unparalleled offerings, and propel business growth.

Welcome to Balmer Agency: Australia’s leading digital marketing solution for managed it service providers. We pride ourselves on delivering a comprehensive and tailored approach, meticulously crafted to help your organisation navigate the unique challenges and seize the countless opportunities presented by the digital landscape. Our team of experts is dedicated to boosting your visibility, fostering meaningful customer engagement, and driving an abundance of leads primed for conversion.

Unleash the full potential of your business with digital marketing for technology and managed it service providers

In the fast-paced realm of IT, staying ahead of the competition is a constant pursuit. Our digital marketing solutions for technology and managed IT service providers are designed to propel your brand to the forefront of the industry, seamlessly blending the latest trends with battle-tested strategies to deliver unrivaled results.

At Balmer Agency, we offer an extensive range of digital marketing services tailored specifically to meet the unique needs of managed IT service providers. Our comprehensive suite of offerings includes:

Search Engine optimisation (SEO):

Foundational to any robust digital marketing strategy, SEO for technology and managed IT services plays a pivotal role in increasing organic traffic and enhancing your search engine rankings. Through meticulous optimisation of your website’s technical elements, content, and user experience, we ensure your brand enjoys maximum visibility when potential customers seek your offerings. Our expert team works closely with you to identify the most effective keywords and strategies, delivering exceptional services that include:

  • Continuous keyword research and optimisation
  • On-page and off-page optimisation
  • Compelling content creation
  • Rigorous technical SEO audits
  • Tailored link-building strategies
  • Performance tracking and insightful reporting

Paid Marketing:

Our paid marketing services leverage the power of platforms like Google Ads to drive precise audience targeting and rapid lead generation for technology and managed IT service providers. With our expert guidance, you’ll craft and manage high-impact campaigns that optimize your return on investment, resulting in accelerated business growth. Our array of paid marketing services includes:

  • Strategic setup and management of Google Ads campaigns
  • Implementation of remarketing and retargeting campaigns for maximum impact
  • customised design and optimisation of conversion-driven landing pages
  • Continuous tracking of conversions and in-depth analytics

 Social Media Marketing:

Social media has emerged as a formidable avenue for technology and managed IT service providers to connect with their target audience and elevate brand awareness. Our seasoned team will craft and execute captivating social media campaigns across platforms such as Facebook, Twitter, LinkedIn, and more, ensuring your technology services are in the spotlight and fostering meaningful connections with potential clients. Our social media marketing services encompass:

  • Comprehensive social media strategy development
  • Compelling content creation and curation
  • Platform-specific advertising campaigns tailored to your target audience
  • Expert management of social media accounts and profiles
  • Proactive community management and engagement
  • Thorough monitoring of performance metrics and transparent reporting

Marketing Consultancy:

We offer unrivaled marketing consultancy services for technology and managed IT service providers, collaborating closely with you to develop a bespoke digital marketing strategy that aligns seamlessly with your unique business objectives. Our seasoned experts evaluate your existing marketing initiatives, identify areas for enhancement, and create a tailored plan to propel your success. Our marketing consultancy services encompass:

  • Formulation of comprehensive digital marketing strategies tailored to your business
  • In-depth competitor analysis and benchmarking
  • Defining clear goals and tracking key performance indicators (KPIs)
  • Planning and executing integrated marketing campaigns
  • Ongoing consultation and support to fuel continuous growth
  • Rigorous analysis of performance metrics and actionable recommendations

Web Design and Development:

A visually stunning and user-friendly website is essential for capturing and retaining visitors’ attention. Our web design and development services for technology and managed IT service providers ensure your online presence stands out, excelling in search engine optimisation and captivating visitors with an intuitive user experience. Collaborating closely with you, our team delivers:

  • Tailored website design that aligns with your brand identity
  • Development of responsive and mobile-friendly sites for seamless access across devices
  • Integration of robust content management systems (CMS)
  • Implementation of e-commerce solutions for streamlined transactions
  • Optimisation of user experience (UX) to maximize engagement
  • Incorporation of search engine optimisation (SEO) best practices

Chinese Digital Marketing:

The expanding influence of the Chinese market presents immense opportunities for technology and managed IT service providers. Our Chinese digital marketing services empower you to effectively engage with prospective clients in China and within Australia through localized content, targeted ads, and social media campaigns meticulously crafted for this distinctive market. Our Chinese digital marketing services include:

  • Creation and localization of captivating Chinese websites
  • Optimisation for prominent Chinese search engines (e.g., Baidu)
  • Strategic marketing on popular Chinese social media platforms (e.g., WeChat, Weibo)
  • Management of Chinese PPC advertising and display ads
  • Content generation and expert translation services
  • Comprehensive Chinese market research and analysis

Realise success through multichannel digital marketing: 

Case Studies

We take immense pride in the remarkable success stories of our clients. Through our transformative digital marketing services, we have driven extraordinary results for numerous organisations. Here are some recent case studies showcasing the impact of our multichannel approach:

Far East Consortium: 

By combining our expertise in social media management, SEO, social media content, and PPC campaigns, we achieved:

  •   A remarkable 144% increase in website traffic via social channels
  • A substantial 71% increase in followers
  • A significant 69% decrease in cost per lead


To facilitate a national brand rollout, we introduced an array of digital marketing strategies, including social media advertising, EDMs, digital asset creation, optimized content creation, and SEO, resulting in:

  •   A remarkable 20% growth in the client’s database
  • A readership of 1000+ on LinkedIn Pulse
  • A highly impressive 37.15% email open rate

JOST Australia: 

Complementing the client’s traditional marketing efforts, we implemented an innovative digital strategy that included SEO, digital asset creation, event planning, copywriting, and CRM implementation, delivering:

  •   A remarkable 118% increase in website visitors
  • Top ranking on Google search results for 58 targeted keywords
  • An outstanding 45% open rate for EDM campaigns

 Speak with our specialists today

We are committed to driving the success and growth of technology and managed IT service providers across Australia. With our unrivaled expertise in SEO, paid marketing, social media marketing, marketing consultancy, web design and development, Chinese digital marketing, and more, we possess the tools and knowledge to propel your business forward.

Contact us today to discover how our transformative digital marketing services can help you achieve your goals and reach unprecedented heights within the industry. Together, let’s unlock your business’s full potential.


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    Jessica Campbell, National Relationship Manager, Far East Consortium

    FEC has been working with Balmer for 6-months and the results have been well above our expectations. We have increased our social media audience by 74%, website traffic by 183.15% and achieved an avg. of 92 enquires per month.
    We absolutely see Balmer as an extension of our marketing team!

    Matt Sampson, Founder & Director, uTenant

    I reached out to Balmer Agency to launch my new business venture, and they have been instrumental in launching and marketing uTenant. I have felt as though their team is part of my own team, as they are great collaborators, seamlessly sharing their knowledge and marketing expertise for uTenant exactly as I envisaged. I would highly recommend Balmer Agency to anyone wanting marketing and communications services with friendly support and professional advice.

    Peter Anderson, CEO, Victorian Transport Association

    Balmer Agency have been our trusted online advisors for over three years, providing high quality consulting services and operational solutions in a time when our organisation experienced rapid change and growth. The Balmer team provides dedicated support on our digital marketing requirements.

    James Mackie, MD, JOST Australia

    Balmer Agency has helped us implement marketing initiatives that have transformed a number of our business processes, delivering efficiencies across the board. The team have been easy and fun to work with, and their assistance in localising our global marketing assets to support our region has been invaluable. We look forward to a continued partnership with them.

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    Luke Sartori, Owner, Jetport Airport Parking

    We enlisted Balmer Agency to help leverage social media platforms to increase bookings, build brand awareness and our online footprint. They are easy to work with and deliver great results.

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    Richard Coloretti, CEO, Edgewise Insurance Brokers P/L

    Partnering with Balmer has been a seamless process. Their approach is consultative and transparent and we appreciate their ROI driven approach – particularly given our results!


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