Wordpress SEO Melbourne | Woocommerce SEO Agency Melbourne


WordPress WooCommerce SEO

Building a successful eCommerce store takes a lot. Constructing a seamless user experience, analysing visitor’s shopping behaviour, conversion rate optimisation, setting up Google Pay, Afterpay, and every other payment platform that is yet to be released. But what good is it all if potential customers can’t even find you? That’s why Search Engine Optimisation (SEO) is essential for your WordPress WooCommerce store.

Sharp, evolving, and intelligent SEO strategies are the key method to exposing your brand to interested audiences. With 93.7% of all WordPress eCommerce websites choosing to adopt WooCommerce over the other options on offer, many retailers can feel overwhelmed by the pressure to differentiate from the competition.

No need! Our agency located in the heart of Melbourne thrives on promoting products across various WooCommerce online stores and websites through tailored SEO ecommerce strategies. We know simply sending a mass of users to a landing page won’t return any meaningful results from your products. Today, you need to build a WooCommerce design that both expresses the unique identity of your brand, while capturing the right sets of eyes atop search engines with keen SEO tactics.

What is WooCommerce?

Where WordPress.com acts as the stage to launch your website, WooCommerce is the popular plugin for WordPress.com customers thanks to its completely customisable platform, delivering endless possibilities for online retailers to reflect their vision across eCommerce stores. A store can be set up within minutes with secure payments, configurable shipping options, and more – all without charge!

Why you need SEO for WordPress WooCommerce

If you are a Melbourne retailer looking to improve online sales and overall revenue within your business, then SEO on your WordPress WooCommerce website cannot be ignored. By strategically targeting customers who are ready to make a purchase, the right agency can use SEO to bring interested, high quality traffic to the pages (and products) they’re searching for.

Our eCommerce SEO services introduce your brand and products to this engaged audience through a variety of techniques in order to rank the key terms and phrases relating to what you offer. Getting them to your website is the hard part – once they’re there, that’s when you can apply heatmaps and the customisable WooCommerce platform to ensure positive shopping behaviour, increase conversion rates, and boost revenue. 

Why Choose Balmer for WordPress WooCommerce SEO?

SEO isn’t a new tactic, but the best practice strategies are constantly evolving to provide search engine users with the best results on their queries. Whether it’s a small operation in the inner suburbs of Melbourne, or a multi-national corporation targeting every major city, online retailers need to be aligned with an agency that is fluent in manoeuvring their clients through the confusing world of SEO. 

The top spot on Google is nice, but Balmer ensures all websites are given appropriately tailored SEO strategies that will get them to the top of the right result pages, in front of the right audiences searching for them. 

Our agency applies a proven method that merges agile and strategic methodologies to maintain your top position throughout the inevitable changes that strike the digital landscape. Clear, understandable and transparent operations is how we achieve the best for our retailer clients. 

Learn more today by calling 9417 7367 or leaving your details on our easy to complete online form

Our SEO Services:

Web Audit
Mobile SEO
Keyword Research
Product Content Optimisation
Heatmap & CRO
Linkbuilding & Outreach
Product Schema and Rich Snippets

Our Guarantee

All our websites are designed with SEO best practises in mind, giving you the strongest foundation for success.

We have developed an approach that is in equal parts agile and strategic to ensure we are able to keep up with ever-evolving digital landscape.

We offer our clients complete transparency, leaving the jargon to the cowboys and letting the results speak for themselves.

The number of keywords on page 1 has doubled from 10 to 20 in just four months. Since SEO has been incorporated into the marketing plan, traffic to the site has increased to 73.9% (from 21%) and search visibility from 5.06% to 29.02%. – JOST AUSTRALIA


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Jessica Campbell, National Relationship Manager, Far East Consortium

FEC has been working with Balmer for 6-months and the results have been well above our expectations. We have increased our social media audience by 74%, website traffic by 183.15% and achieved an avg. of 92 enquires per month.
We absolutely see Balmer as an extension of our marketing team!

Matt Sampson, Founder & Director, uTenant

I reached out to Balmer Agency to launch my new business venture, and they have been instrumental in launching and marketing uTenant. I have felt as though their team is part of my own team, as they are great collaborators, seamlessly sharing their knowledge and marketing expertise for uTenant exactly as I envisaged. I would highly recommend Balmer Agency to anyone wanting marketing and communications services with friendly support and professional advice.

Peter Anderson, CEO, Victorian Transport Association

Balmer Agency have been our trusted online advisors for over three years, providing high quality consulting services and operational solutions in a time when our organisation experienced rapid change and growth. The Balmer team provides dedicated support on our digital marketing requirements.

James Mackie, MD, JOST Australia

Balmer Agency has helped us implement marketing initiatives that have transformed a number of our business processes, delivering efficiencies across the board. The team have been easy and fun to work with, and their assistance in localising our global marketing assets to support our region has been invaluable. We look forward to a continued partnership with them.

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Luke Sartori, Owner, Jetport Airport Parking

We enlisted Balmer Agency to help leverage social media platforms to increase bookings, build brand awareness and our online footprint. They are easy to work with and deliver great results.

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Richard Coloretti, CEO, Edgewise Insurance Brokers P/L

Partnering with Balmer has been a seamless process. Their approach is consultative and transparent and we appreciate their ROI driven approach – particularly given our results!


WooCommerce is SEO friendly – it was built with code that is optimised for search engines. Plus, it runs on top of your WordPress.com, which is already compliant to SEO best practice methods. WooCommerce is an ongoing endeavour, however, and as all images, themes, images, and bodies of text are chosen and added by the owner, it’s crucial that further SEO techniques are considered in the design of the website.

WooCommerce was built using specific code that is, by design, optimised for SEO. Unfortunately, in terms of code, all WordPress.com WooCommerce stores are created equal. It requires keen understanding of SEO strategies to apply differentiating improvements to get your online store to the top of search engine result pages. Request a FREE SEO audit by filling out an online form to learn more. 

WordPress.com is an incredible platform. While you can still build a WordPress website using popular hosting platforms like GoDaddy, Pressable, and Nexcess, WordPress even offers premium hosting along with security and backups. Without additional SEO strategies, however, WordPress.com alone won’t actively assist your website to climb search engine result pages any more than it will your competitors. However, as a platform, it is incredibly more compatible when implementing SEO best practices amongst its many features. Request a FREE SEO audit by filling out an online form to learn more. 

WooCommerce is first and foremost a plugin, meaning that in order to obtain it, you will need a WordPress site, and therefore hosting and domain fees will be attached to that. These charges can vary so it is important you review the market to select the best options for your needs. WooCommerce is completely free to use, fully customisable with thousands of free themes and the ability to extend functionality of your online store; it’s an incredible place to start. Of course, optional themes are also available at cost, which will again be subject to yours needs and vision for your store. 

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