Shopify SEO Melbourne | Shopify eCommerce SEO Agency Melbourne


SEO for Shopify Websites

Today’s world is digital. Brick and mortar stores are being forced to move online to stay competitive, and eCommerce stores are springing up in every industry imaginable. While it can be exciting and emotional to decide on starting an online business, it is essential that new entrants to these platforms don’t overlook one ever-lasting fact: attention leads to sales, which leads to revenue, even in the online world.

Shopify is one the leading eCommerce platforms, and a choice for many entering the market. With such competition in the world, how does a business ensure they stand out from the rest, and attract the customers they’re after? Employing a sound Search Engine Optimisation (SEO) strategy for Shopify websites. Through a variety of agile techniques and keen experimentation, your business URL can climb to the top of the search engine results pages that your target audiences are browsing.

Balmer Agency has enjoyed the success of many of our clients’ Shopify websites by providing straightforward, but effective SEO services. Whether its Shopify Plus or Lite, the business is a small family group or an enterprise organisation, we continue to help businesses throughout Melbourne and beyond drive solid, high quality traffic to their store, delivering more online sales and revenue.

What is Shopify?

Most people who go down the path of researching shopping cart software will likely encounter Shopify. As an all-inclusive online selling platform, it has exploded in popularity across the world for seasoned retailers and budding entrepreneurs alike to trade their wares. The model works on a monthly subscription, where you build and develop a customisable eCommerce store set to sell, advertise, and send products to customers across the world. The platform is so popular due to its small start-up costs and simple-to-manoeuvre interface – there is virtually no learning curve to those with even the most basic of tech skills, meaning your business can be up and running fast. As a cloud-based software, users receive business access to an admin panel, built to upload products, process orders, and retain data for future use. There are even plenty of new integrations that can be included to your website that will help the software grow alongside your business.

Why do you need SEO for Shopify eCommerce websites?

Gone are the days when businesses had to ‘out do’ each other’s physical storefronts with flashy signs or elaborate offerings, but just as Google Pay and Afterpay have replaced cash transactions, the online world has seen this tactic continue, only in a different form. Capturing attention to your Shopify eCommerce store is now done through SEO. 

Instead of heading to shopping centres and high-streets, consumers now head online, and if they don’t already have a destination in mind, they turn to search engines. The power of those top rankings on Google can make or break a business and having your eCommerce store listed on page one (at least) is essential to remain competitive in your industry. 

Why Balmer for Shopify SEO?

Balmer Agency is at the forefront of SEO for Shopify websites in Melbourne and beyond. Our team thrives on building tailored SEO strategies that adopt transparent, agile methodologies and practices. Search engine algorithms are constantly changing, and so is the market. We take the initiative to stay ahead of the curve, to ensure you climb to, and remain, at the top of the right search engine results pages – in front of the right audiences.

To learn more about how Balmer Agency can assist your business, contact our team on 9417 7367 or leave your details on our online form.

Our SEO Services:

Web Audit
Mobile SEO
Keyword Research
Product Content Optimisation
Heatmap & CRO
Linkbuilding & Outreach
Product Schema and Rich Snippets

Our Guarantee

All our websites are designed with SEO best practises in mind, giving you the strongest foundation for success.

We have developed an approach that is in equal parts agile and strategic to ensure we are able to keep up with ever-evolving digital landscape.

We offer our clients complete transparency, leaving the jargon to the cowboys and letting the results speak for themselves.

The number of keywords on page 1 has doubled from 10 to 20 in just four months. Since SEO has been incorporated into the marketing plan, traffic to the site has increased to 73.9% (from 21%) and search visibility from 5.06% to 29.02%. – JOST AUSTRALIA


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Jessica Campbell, National Relationship Manager, Far East Consortium

FEC has been working with Balmer for 6-months and the results have been well above our expectations. We have increased our social media audience by 74%, website traffic by 183.15% and achieved an avg. of 92 enquires per month.
We absolutely see Balmer as an extension of our marketing team!

Matt Sampson, Founder & Director, uTenant

I reached out to Balmer Agency to launch my new business venture, and they have been instrumental in launching and marketing uTenant. I have felt as though their team is part of my own team, as they are great collaborators, seamlessly sharing their knowledge and marketing expertise for uTenant exactly as I envisaged. I would highly recommend Balmer Agency to anyone wanting marketing and communications services with friendly support and professional advice.

Peter Anderson, CEO, Victorian Transport Association

Balmer Agency have been our trusted online advisors for over three years, providing high quality consulting services and operational solutions in a time when our organisation experienced rapid change and growth. The Balmer team provides dedicated support on our digital marketing requirements.

James Mackie, MD, JOST Australia

Balmer Agency has helped us implement marketing initiatives that have transformed a number of our business processes, delivering efficiencies across the board. The team have been easy and fun to work with, and their assistance in localising our global marketing assets to support our region has been invaluable. We look forward to a continued partnership with them.

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Luke Sartori, Owner, Jetport Airport Parking

We enlisted Balmer Agency to help leverage social media platforms to increase bookings, build brand awareness and our online footprint. They are easy to work with and deliver great results.

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Richard Coloretti, CEO, Edgewise Insurance Brokers P/L

Partnering with Balmer has been a seamless process. Their approach is consultative and transparent and we appreciate their ROI driven approach – particularly given our results!


Shopify is built with many positive SEO features, largely due to the customisable platform’s ease of use, however there is far more business owners can do on their own to influence their rankings. Building simple site structures (no cluttered categories and subcategories) for user experience, researching and implanting the right target keywords, building links to your store and so much more.

SEO isn’t something that can be bolted onto your Shopify store.  It is a consistent series of strategic efforts, such as restructuring your website for a better user experience and creating quality content including keywords your customers are searching for. To learn more, request a FREE SEO audit by filling out an online form today.

While many apps are available to assist in researching keywords or analysing competitors, to get the best results from SEO, a business needs to apply the key, foundational principles that are proven as affected on a Shopify eCommerce store. For a comprehensive strategy, contact Balmer Agency for clear and effective service. 

The process of getting your Shopify website’s products on Google is through Search Engine Optimisation (SEO). SEO is the manipulation of certain aspects on your website that will boost your user experience and relevancy to certain key words in the eyes (or algorithms) of search engines like Google. The more relevant a website, the higher the rank.

Shopify and Shopify Plus offer the same base service in regards to an eCommerce stores’ dashboard and functionality. Shopify Plus, however, delivers greater means of flexibility and support options (dedicated account manager), as well as greater access to the underlying code, giving retailers more customisation & analytical options. Shopify Plus also has more API integrations, which links your store to third-party applications. It’s also priced to match. Where basic Shopify monthly costs could be as low as $29 USD, Shopify Plus can range from $2000 USD to 0.25% of monthly sales volume (whichever is greater).

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