SEO Agency Melbourne | Search Engine Optimisation Services

Search Engine Optimisation
(SEO)

Our data-driven SEO services can help get your business in front of the right audience, earning you high-quality leads that turn into sales.

OUR APPROACH

What is SEO?

Search Engine Optimisation (SEO) refers to a variety of tactics used to improve your website’s ranking on Google’s search results. A strong SEO strategy will get you ranked highly, meaning that your website will be the first thing people see when they search for terms related to your products and services. SEO can help you get ahead of the competition, increase your brand’s presence online, and capture the right audience, thus increasing sales and conversion.

Why you need SEO?

The power of SEO is that it drives qualified traffic to your website. In short, it can help your business get noticed by people who are already looking to purchase or engage with the products and services you offer. This means that the traffic generated to your site via SEO is more likely to result in sales and conversions.

How does SEO work?

SEO works by getting you ranked highly on Google search results for terms that are relevant to your business. There are a variety of ways this can be done – from creating impactful content that ranks for all the right keywords, optimising your website’s structure and speed, and building authority through referrals and backlinks. A comprehensive SEO strategy will incorporate a mixture of on-site, on-page and off-site SEO tactics to improve your domain’s authority and ranking on Google search.

Why Balmer for SEO?

The market is crowded with cowboys who over-promise and under-deliver when it comes to SEO strategy and implementation. Our data-driven approach to SEO will boost your website traffic and enhance the experience of potential customers. As search engines like Google are constantly pushing out new algorithm updates, we follow suit by keeping one finger on the pulse at all times, improving our strategies and maximising your results.

Our SEO Services:

Website Audit
Keyword research and mapping
Technical onsite optimisation
Link building, outreach & PR
Content strategy & copywriting
User experience
Mobile SEO

Local SEO

By optimising your business for local search results, you increase the chance of your products and services being found by potential customers near you. We use a range of local SEO strategies to optimise your site; localising your content, claiming and optimising online listings and directories, and increasing and managing online reviews on Google My Business.

E-commerce SEO

Capture audiences that are ready to make a purchase and send them directly to your e-commerce site. Our precise SEO targeting helps you get ahead of competitors by reaching customers that are searching for your products and services.

Enterprise SEO

Our enterprise SEO services are tailored to meet the needs and goals of big businesses with complex websites. Our SEO strategies help you dominate your category and stay on top of the competition in the long run.

The number of keywords on page 1 has doubled from 10 to 20 in just four months. Since SEO has been incorporated into the marketing plan, traffic to the site has increased to 73.9% (from 21%) and search visibility from 5.06% to 29.02%. – JOST AUSTRALIA

Our Guarantee

All our websites are designed with SEO best practises in mind, giving you the strongest foundation for success. We have developed an approach that is in equal parts agile and strategic to ensure we are able to keep up with ever-evolving digital landscape. We offer our clients complete transparency, leaving the jargon to the cowboys and letting the results speak for themselves.

    TESTIMONIALS

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    Jessica Campbell, National Relationship Manager, Far East Consortium

    FEC has been working with Balmer for 6-months and the results have been well above our expectations. We have increased our social media audience by 74%, website traffic by 183.15% and achieved an avg. of 92 enquires per month.
    We absolutely see Balmer as an extension to our marketing team!

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    Matt Sampson, Founder & Director, uTenant

    I reached out to Balmer Agency to launch my new business venture, and they have been instrumental in launching and marketing uTenant. I have felt as though their team is part of my own team, as they are great collaborators, seamlessly sharing their knowledge and marketing expertise for uTenant exactly as I envisaged. I would highly recommend Balmer Agency to anyone wanting marketing and communications services with friendly support and professional advice.

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    Peter Anderson, CEO, Victorian Transport Association

    Balmer Agency have been our trusted online advisors for over three years, providing high quality consulting services and operational solutions in a time when our organisation experienced rapid change and growth. The Balmer team provides dedicated support on our digital marketing requirements.

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    James Mackie, MD, JOST Australia

    Balmer Agency has helped us implement marketing initiatives that have transformed a number of our business processes, delivering efficiencies across the board. The team have been easy and fun to work with, and their assistance in localising our global marketing assets to support our region has been invaluable. We look forward to a continued partnership with them.

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    Luke Sartori, Owner, Jetport Airport Parking

    We enlisted Balmer Agency to help leverage social media platforms to increase bookings, build brand awareness and our online footprint. They are easy to work with and deliver great results.

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    Richard Coloretti, CEO, Edgewise Insurance Brokers P/L

    Partnering with Balmer has been a seamless process. Their approach is consultative and transparent and we appreciate their ROI driven approach – particularly given our results!

    FAQ

    The price of SEO services differs depending on the goals of your campaign, and other factors such as the nature of your industry, existing website, and keywords you’re looking to target. In order to get an accurate quote for our SEO service, submit an enquiry for a FREE SEO audit.

    By implementing our recommended SEO tactics, it’s likely your website structure to change. However, these changes will be for the better as it increases the likelihood of you ranking high on Google search results. Common changes include content changes to incorporate target keywords, additional content or pages, and optimising your site for mobile. It is unlikely that the overall structure, look and feel of your site will require changes.

    SEO is a long game, meaning that it will take some time for your site to start ranking. The exact length of time depends on the category and industry your business belongs to. If you are in a highly competitive industry, or if your industry is dominated by a handful of key players, achieving your desired results might require more effort and time. However, with consistent SEO optimisations, you’ll be able to see the difference in a few months. We offer our clients monthly reports to track the progress of their SEO campaigns.

    Yes. At Balmer Agency, we optimise websites from all around the world. We can also help you rank on overseas search engines such as Baidu

    We build links on other websites that link back to your site. We can help you find relevant link building opportunities on domains with strong authority. From news sites, industry publications, blogs, and more, we have the relationships to access the best backlinking opportunities available.

    SEO can definitely have a positive impact on your sales. Our e-commerce SEO services (link) are designed to increase sales and conversions by driving high quality leads through to your website by targeting people who are already looking to purchase your products. Each month, we report on the number of purchases that have been driven by organic search traffic, so you’ll be able to see how your SEO campaign is helping you hit those sales targets.

    SEO drives organic search traffic to your website, whereas PPC is a paid advertisement. In PPC campaigns you’ll be charged for every click through from your ad to the site. The benefit of PPC is that it helps your website appear at the top of Google search results right away (labeled ‘Ad’), however, this position will not be maintained once spending is ceased. The benefit of SEO is improved domain authority and ranking in the long-term.

    CONTACT