Our Google Shopping specialists can help you turn clicks into sales.
What is Google Shopping?
Google Shopping is a type of PPC (pay per click) advertising opportunity available on the Google search engine. Google Shopping ads appear at the top of the search result page when you search for product-related keywords, or in the ‘shopping’ tab. Effective Google Shopping ads typically include a descriptive product name, an attractive image, a competitive price, past buyer ratings, other key promotions (e.g. Free delivery), and link through to a relevant product landing page.
Why do you need Google Shopping?
Google Shopping is known to significantly improve e-commerce results, by cutting through the text-heavy listings on Google search results. Google Shopping ads help users find the most relevant product to their search by offering a photo of the product, a price, and existing reviews. Once your Google Shopping campaign is set up with precise targeting, you’ll be reaching customers that are willing and ready to make a purchase.
Why Balmer for AdWords management?
Our Google search advertising specialists can help you set up a Google Shopping campaign that will blow the competition out of the water. This includes choosing the best images to showcase your product, optimising the information in your product feed, and targeting all the right audiences. What’s more, we don’t just set up a campaign and leave it to run its course, we keep an eye on all ongoing campaigns, making optimisations based on performance, competitor activity and industry trends.
Our Google Shopping Services
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To begin your Google Shopping campaign, you’ll need to create a Google Merchant Centre account that is connected to your Google AdWords account. If you don’t have either, we can help you get them up and running. The next step is to create impactful product listings by selecting the right imagery and entering the right details to help Google accurately categorise your product and entice customers. Once this is done, targeting, bid strategy and campaign budget, will have to be determined.
Google Shopping is definitely worth it if you are willing to invest in reputable campaign set up and management services. When executed correctly, Google Shopping ads have a 30% higher conversion rate compared to text ads.
Google Shopping can cost between one dollar to a hundred dollars per day depending on how much you are willing to invest. The more you put into your Google Shopping campaign, the more visibility your product will have. However, just because your product is showing up frequently doesn’t mean you’ll have guaranteed conversions. You’ll need to make sure your product is more enticing than the competition’s. Our Google Shopping services can help optimise your campaign, so you are getting the most out of your budget.
Your Google Shopping ROI will depend on a variety of factors – demand for your product (or similar products), data quality (information included in your listing), and relevant targeting. The best performing campaigns that yield high ROIs take into account all the variables and are optimised based on performance.