Our data-driven SEO services can help get your clinic in front of the right audience, earning you high-quality bookings and patient referrals.
Custom-Built SEO Campaigns for Physiotherapists
What is Physio SEO?
Are you looking to grow your physiotherapy practice through the use of high-performing digital marketing strategies? Is your clinic in need of a stream of new patients to offset the booking cancellations brought on by the COVID crisis? With the ever-growing number of competitors arising in the healthcare industry, many physiotherapists are turning to search engine optimisation (SEO) as a way of improving not only existing patient retention rates, but to introduce an ongoing increase in new bookings and enquiries.
In our modern, digital age, it has in fact become essential for every physio seeking real growth opportunities through online marketing to incorporate an SEO campaign into their strategies. But what is search engine optimisation?
SEO makes your website rank higher in the results pages of popular search engines, such as Google and Bing. This is done by a variation of key actions, including crafting AHPRA compliant content filled with frequently used search terms (keywords), adjusting the technical back-end of your website to align with algorithm preferences, and conducting ongoing outreach and refinement to build a user experience conducive with what your target audience both expects and wants. Ultimately, this improves the visibility of your brand to an audience who will benefit from the services you offer, cultivating a healthier stream of engaged traffic.
Why Balmer for Physio SEO?
Achieving this ranking may seem complicated at first, especially when attempting to do it yourself. Even partnering with a generic, non-specialist digital marketing agency may lead to your strategy being a simple, unspecified strategy that isn’t tailored to succeed in your industry. Only working with an SEO agency dedicated for physio clients is the sure-fire way to see the faster, more long-standing results you crave from your campaigns.
Balmer is one such agency. We are a group of experienced SEO specialists who have assisted physiotherapists across Australia increase their online visibility. We know what is takes and have the resources to build all-inclusive SEO campaigns that are proven to drive significant improvements in traffic and engagement, resulting in more patients bookings for your clinic, with end success measured in clear reporting of return on investment.
ntroduce the Many Benefits of SEO for Your Physio Clinic
Whether they have been recommended by another healthcare provider, or are simply looking for a physiotherapist directly for help with their issue, most of your potential patients will head online to begin their research for options available. After typing in ‘physiotherapist’ or a particular service you offer in a specified location, you can either win or lose that booking by how high you rank on the search engine results page. And considering healthcare providers receive the majority of their traffic for new patients coming from this organic online source, it is crucial if you want to lead your industry and build a growing practice to be the dominant force on the most-used keyword through tailored SEO campaigns for physiotherapists.
Benefits of a well-built SEO campaign include:
- SEO for physiotherapists offers variety of actions that can improve your overall digital presence, including producing high quality, AHPRA compliant content, on-page elements to improve user experience, and off-page tactics to improve your authority both in the eyes of search engines and potential visitors
- By introducing niche-specific keywords, your practice not only can rank on Google & Bing for search terms that include your brand name, but also the selection of services you want to market in your area
- Local SEO techniques, such as a Google My Business (GMB) profile, allows searchers entering terms like ‘physio clinic near me’ to use your geographical information to offer your practice as a viable option
- Combined, SEO campaigns boosts the visibility and awareness of your brand on the world’s most popular marketing platform
- After an initial period of set-up and refinement, ongoing organic traffic is generated at a lower cost, relating to a higher return on investment for acquiring new patients
Contact Balmer for More Information on SEO for Physio Clinics Today
In an era of online expansion and accessibility using telehealth and digital booking systems, to succeed in today’s competitive marketplace, a modern physio needs a personalised SEO campaign from a dedicated agency.
Balmer is a digital marketing agency with talented technicians who specialise in SEO for physiotherapists. Our campaign managers do everything they can to ensure your campaign succeeds, taking care of your digital marketing needs so you can focus on what’s most important – treating patients! From managing SEO-friendly content, through to making strategic alterations from analytical insights to match the ongoing development of your business, our services include website design, performing competitor analysis and conversion tracking, Google My Business (GMB) listings, as well as analysing where people go after clicking through those pages or links – all with an eye towards increasing bookings.
The number of keywords on page 1 has doubled from 10 to 20 in just four months. Since SEO has been incorporated into the marketing plan, traffic to the site has increased to 73.9% (from 21%) and search visibility from 5.06% to 29.02%. – JOST AUSTRALIA
FEC has been working with Balmer for 6-months and the results have been well above our expectations. We have increased our social media audience by 74%, website traffic by 183.15% and achieved an avg. of 92 enquires per month.
We absolutely see Balmer as an extension of our marketing team!
I reached out to Balmer Agency to launch my new business venture, and they have been instrumental in launching and marketing uTenant. I have felt as though their team is part of my own team, as they are great collaborators, seamlessly sharing their knowledge and marketing expertise for uTenant exactly as I envisaged. I would highly recommend Balmer Agency to anyone wanting marketing and communications services with friendly support and professional advice.
Balmer Agency have been our trusted online advisors for over three years, providing high quality consulting services and operational solutions in a time when our organisation experienced rapid change and growth. The Balmer team provides dedicated support on our digital marketing requirements.
Balmer Agency has helped us implement marketing initiatives that have transformed a number of our business processes, delivering efficiencies across the board. The team have been easy and fun to work with, and their assistance in localising our global marketing assets to support our region has been invaluable. We look forward to a continued partnership with them.
We enlisted Balmer Agency to help leverage social media platforms to increase bookings, build brand awareness and our online footprint. They are easy to work with and deliver great results.
Partnering with Balmer has been a seamless process. Their approach is consultative and transparent and we appreciate their ROI driven approach – particularly given our results!
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