Our data-driven SEO services can help get your dentistry in front of the right audience, earning you high-quality bookings and patient referrals.
Customised SEO Services for Dental Practices & Clinics
What is Dentist SEO?
If you are a dentist and have recently been researching digital marketing methods to drive more engaged traffic to your website, it is likely you have found numerous suggestions to explore search engine optimisation (SEO). But what is SEO and how can it help those providing dental services?
An SEO campaign is an ongoing work related to refining and manipulating elements both on and relating to your website in order to elevate your rankings on search engine results pages. Tools like Google and Bing are integral for your potential patients to find the right clinics and practices to help them with their needs. It is the universal platform that will accept their search query, and near-instantly respond with a selection of tailored answers waiting for them. Should someone be searching for a local dentist, for example, then with the right SEO techniques in place, your dental practice could be seen by Google’s complex algorithm as the ideal website to offer as the top answer to the query – and who doesn’t click on the first placed site on results pages?
Why Balmer for Dentist SEO?
Dental SEO is further customising these actions in order to deliver greater amounts of online traffic that not only visits your website, but are engaged enough by the content and user experience provided to make a booking for an in-person appointment, telehealth booking, or whatever service you may provide as an AHPRA dentist.
Due to the impact of COVID, many practices saw countless cancellations and postponed appointments, draining much-needed revenue over extended periods of time. Now that the nation has re-opened, it is more important than ever to cement your authority within the landscape. Audiences now expect convenient, ready-for-them digital presences, and in a saturated industry filled with direct competitors, you cannot afford not to work with an SEO agency dedicated for dentists. At Balmer Agency, we have a selection of talented technicians with a wealth of experience building custom SEO campaigns for local dentists and clinics, sending qualified traffic to their website, and greatly increasing the number of bookings from new patients eager for their services.
What are the Benefits of SEO Campaigns for Local Dentists?
Gone are the days when you can rely on word-of-mouth and customer loyalty to maintain a healthy business. Clinics and practices across the nation have to get creative to stand out, plant their flag as the superior offer, and build systems that consistently attract and retain customers. Local dentist SEO services can aid you in doing exactly this.
- In fact, there are numerous benefits to be enjoyed after investing in SEO for your dentist website, including:
- Improve the visibility and awareness surrounding your brand by ranking in the top spots on search engines for a variety of keywords related to your dental services
- Utilise the local SEO services for dentists, such as Google My Business (GMB), to leverage your geographical proximity and attract more patients living or working near your clinic
- Increase the amount of new, qualified online users searching for a local dentist visiting your website, resulting in more calls and bookings for your practice
- Receive better return on investment with insightful analytics to constantly refine your strategy for higher performing SEO campaigns, and essentially a lower cost to acquire new patients in your clinic
- Improve your authority within the industry, prompting existing patients to refer your practice to others, simply by recommending a branded search online
After some investment pushed in the right direction, paired with a small dose of patience, how much of an impact could these SEO results make on your dentist website?
Ready to Begin Utilising Balmer’s SEO Services for Your Dental Website?
Making the conscious decision to shift your marketing efforts toward a customised SEO campaign can work to drastically improve the performance of your practice or clinic. Generic, copy-and-pasted solutions won’t be enough to win the type of results we have described. Only through a partnership with a dedicated SEO agency for dentists will your strategy be constantly adapting and developing to navigate the various changes in the industry and search engine algorithms. This means simultaneously creating AHPRA approved content, and refining key technical aspects, to build the awareness of your brand, promoting more fruitful engagement within the right audiences, encouraging direct conversions in the forms of bookings and enquiries, and then continuing to promote loyalty and advocacy of your services in your new community.
If you are looking to offset the number of cancellations you experienced during COVID, and want to capitalise on the new preference for digital convenience that has seen the likes of telehealth and digital bookings surge in popularity, the time to act is now.
The number of keywords on page 1 has doubled from 10 to 20 in just four months. Since SEO has been incorporated into the marketing plan, traffic to the site has increased to 73.9% (from 21%) and search visibility from 5.06% to 29.02%. – JOST AUSTRALIA
FEC has been working with Balmer for 6-months and the results have been well above our expectations. We have increased our social media audience by 74%, website traffic by 183.15% and achieved an avg. of 92 enquires per month.
We absolutely see Balmer as an extension of our marketing team!
I reached out to Balmer Agency to launch my new business venture, and they have been instrumental in launching and marketing uTenant. I have felt as though their team is part of my own team, as they are great collaborators, seamlessly sharing their knowledge and marketing expertise for uTenant exactly as I envisaged. I would highly recommend Balmer Agency to anyone wanting marketing and communications services with friendly support and professional advice.
Balmer Agency have been our trusted online advisors for over three years, providing high quality consulting services and operational solutions in a time when our organisation experienced rapid change and growth. The Balmer team provides dedicated support on our digital marketing requirements.
Balmer Agency has helped us implement marketing initiatives that have transformed a number of our business processes, delivering efficiencies across the board. The team have been easy and fun to work with, and their assistance in localising our global marketing assets to support our region has been invaluable. We look forward to a continued partnership with them.
We enlisted Balmer Agency to help leverage social media platforms to increase bookings, build brand awareness and our online footprint. They are easy to work with and deliver great results.
Partnering with Balmer has been a seamless process. Their approach is consultative and transparent and we appreciate their ROI driven approach – particularly given our results!
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