Our data-driven SEO services can help get your practice in front of the right audience, earning you high-quality bookings and patient refferals
Premier SEO for Healthcare Providers
What is SEO?
In their initial search for healthcare providers, potential patients will often venture online to conduct their research of specialist and reliable practices before making a booking. It is therefore essential to ensure your clinic maintains a professional online presence for all visitors to be left with a first impression built on the confidence of receiving quality care.
This begins with making your website easily found and accessible. Search Engine Optimisation, more commonly known as ‘SEO’, is the process of building campaigns that make your website more visible on popular search engines, such as Google and Bing. After all, this is the medium most users will turn to first to locate someone perfectly suited to helping with their issue. SEO for healthcare providers is vital to make that initial introduction with potential patients, placing your clinic as the preferred option within a saturated market to perform whatever healthcare services you provide, whether that is via telehealth, in-person bookings, or an ongoing relationship of consultations.
Why Balmer for SEO?
At Balmer, we offer custom-built SEO campaigns for healthcare providers, optimising elements found both on your web pages and in the back end to inform search engine’s that you deserve to be shown higher on results pages. With a combination of clever keyword research to improve rankings, technical refinements for better user experiences, and engaging AHPRA compliant content filtered throughout your online presence, you can watch as your website traffic grows alongside brand awareness and conversions.
Why Do AHPRA Healthcare Providers Require SEO for their Business?
As an AHPRA healthcare provider, it can be simple to focus the full attention of your clinic on the patients currently making bookings. But in the changing world, we have seen an accelerated movement to the online space. COVID has shown the world the potential of operating digitally, with new telehealth offerings and convenience for online user-experience, so neglecting your website can mean your practice fails to connect with the people who need your services most. Alongside elements like hosting, design and branding, content, coding, and the user-interface, effective, tailored SEO healthcare campaigns are possibly the most important aspect to consider.
SEO Attracts the Right Patients at the Ideal Moment
It is a known fact that the highest amount of traffic sent to hospitals, health systems and healthcare providers is organic from search engines. Practices finding a greater number of bookings not only receive visitors based off branded searches (for example, potential patients searching directly for a clinic’s name), but also for more general terms, such as the illness or condition for which they need treatment. With professional SEO campaigns, you can ensure that these visitors are uniquely qualified to be viable customers, engaging with your website and making an enquiry.
Search engines aren’t a new invention, meaning there are plenty of your competitors waiting to take advantage of its benefits. Expertly crafted SEO campaigns for healthcare providers can ensure your clinic not only climbs higher in rankings, but generates a higher level of visitor engagement.
A key element of all marketing is the return on investment for your efforts, and SEO campaigns are no different. With the help of analytical platforms and technical alterations/additions to your website, you can receive clear insights on a variety of metrics within your campaign. This includes understanding the ways users have found their way to your website, their journey once SEO has sent them to your services, as well as actionable reports on the performance of your campaign.
A well-rounded, high-performing SEO campaign will be built on a strong understanding of not only your target audience, but the issues upon which they are searching for solutions. This is a gradual process that demands constant refinement, and in conducting the appropriate research and analytics, you can learn a tremendous amount of key knowledge to aid with your wider digital marketing strategy. Adjusting the terminology to speak the language your audience engages with; offering content they wish to consume via social media; even creating high-performing paid advertisements.
The number of keywords on page 1 has doubled from 10 to 20 in just four months. Since SEO has been incorporated into the marketing plan, traffic to the site has increased to 73.9% (from 21%) and search visibility from 5.06% to 29.02%. – JOST AUSTRALIA
Need More Information to Answer, ‘What is SEO for Healthcare?
If you are an AHPRA healthcare provider and would like more information surrounding SEO campaigns built to increase the number of bookings received by your practice, contact us Balmer today by calling 9417 7367 or completing our quick online enquiry form.
FEC has been working with Balmer for 6-months and the results have been well above our expectations. We have increased our social media audience by 74%, website traffic by 183.15% and achieved an avg. of 92 enquires per month.
We absolutely see Balmer as an extension of our marketing team!
I reached out to Balmer Agency to launch my new business venture, and they have been instrumental in launching and marketing uTenant. I have felt as though their team is part of my own team, as they are great collaborators, seamlessly sharing their knowledge and marketing expertise for uTenant exactly as I envisaged. I would highly recommend Balmer Agency to anyone wanting marketing and communications services with friendly support and professional advice.
Balmer Agency have been our trusted online advisors for over three years, providing high quality consulting services and operational solutions in a time when our organisation experienced rapid change and growth. The Balmer team provides dedicated support on our digital marketing requirements.
Balmer Agency has helped us implement marketing initiatives that have transformed a number of our business processes, delivering efficiencies across the board. The team have been easy and fun to work with, and their assistance in localising our global marketing assets to support our region has been invaluable. We look forward to a continued partnership with them.
We enlisted Balmer Agency to help leverage social media platforms to increase bookings, build brand awareness and our online footprint. They are easy to work with and deliver great results.
Partnering with Balmer has been a seamless process. Their approach is consultative and transparent and we appreciate their ROI driven approach – particularly given our results!
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