Healthcare SEO Services | Balmer Agency

Healthcare SEO

Our data-driven SEO services can help get your practice in front of the right audience, earning you high-quality bookings and patient refferals

Premier SEO for Healthcare Providers

What is SEO?

In their initial search for healthcare providers, potential patients will often venture online to conduct their research of specialist and reliable practices before making a booking. It is therefore essential to ensure your clinic maintains a professional online presence for all visitors to be left with a first impression built on the confidence of receiving quality care.

This begins with making your website easily found and accessible. Search Engine Optimisation, more commonly known as ‘SEO’, is the process of building campaigns that make your website more visible on popular search engines, such as Google and Bing. After all, this is the medium most users will turn to first to locate someone perfectly suited to helping with their issue. SEO for healthcare providers is vital to make that initial introduction with potential patients, placing your clinic as the preferred option within a saturated market to perform whatever healthcare services you provide, whether that is via telehealth, in-person bookings, or an ongoing relationship of consultations.

Why Balmer for SEO?

At Balmer, we offer custom-built SEO campaigns for healthcare providers, optimising elements found both on your web pages and in the back end to inform search engine’s that you deserve to be shown higher on results pages. With a combination of clever keyword research to improve rankings, technical refinements for better user experiences, and engaging AHPRA compliant content filtered throughout your online presence, you can watch as your website traffic grows alongside brand awareness and conversions.

Why Do AHPRA Healthcare Providers Require SEO for their Business?

As an AHPRA healthcare provider, it can be simple to focus the full attention of your clinic on the patients currently making bookings. But in the changing world, we have seen an accelerated movement to the online space. COVID has shown the world the potential of operating digitally, with new telehealth offerings and convenience for online user-experience, so neglecting your website can mean your practice fails to connect with the people who need your services most. Alongside elements like hosting, design and branding, content, coding, and the user-interface, effective, tailored SEO healthcare campaigns are possibly the most important aspect to consider.

SEO Attracts the Right Patients at the Ideal Moment

It is a known fact that the highest amount of traffic sent to hospitals, health systems and healthcare providers is organic from search engines. Practices finding a greater number of bookings not only receive visitors based off branded searches (for example, potential patients searching directly for a clinic’s name), but also for more general terms, such as the illness or condition for which they need treatment. With professional SEO campaigns, you can ensure that these visitors are uniquely qualified to be viable customers, engaging with your website and making an enquiry.

Healthcare Providers we do work for

doctors
hospitals
osteopaths
podiatrists
speech pathologists
surgeons

SEO Campaigns Highlight Your Practice in a Competitive Healthcare Industry

Search engines aren’t a new invention, meaning there are plenty of your competitors waiting to take advantage of its benefits. Expertly crafted SEO campaigns for healthcare providers can ensure your clinic not only climbs higher in rankings, but generates a higher level of visitor engagement.

SEO Demonstrates a Clearer Return on Investment

A key element of all marketing is the return on investment for your efforts, and SEO campaigns are no different. With the help of analytical platforms and technical alterations/additions to your website, you can receive clear insights on a variety of metrics within your campaign. This includes understanding the ways users have found their way to your website, their journey once SEO has sent them to your services, as well as actionable reports on the performance of your campaign.

SEO Improves Your Wider Digital Marketing Strategy

A well-rounded, high-performing SEO campaign will be built on a strong understanding of not only your target audience, but the issues upon which they are searching for solutions. This is a gradual process that demands constant refinement, and in conducting the appropriate research and analytics, you can learn a tremendous amount of key knowledge to aid with your wider digital marketing strategy. Adjusting the terminology to speak the language your audience engages with; offering content they wish to consume via social media; even creating high-performing paid advertisements.

The number of keywords on page 1 has doubled from 10 to 20 in just four months. Since SEO has been incorporated into the marketing plan, traffic to the site has increased to 73.9% (from 21%) and search visibility from 5.06% to 29.02%. – JOST AUSTRALIA

Need More Information to Answer, ‘What is SEO for Healthcare?

If you are an AHPRA healthcare provider and would like more information surrounding SEO campaigns built to increase the number of bookings received by your practice, contact us Balmer today by calling 9417 7367 or completing our quick online enquiry form.

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