Chinese Social Media & Digital Marketing Services | Balmer Agency

Chinese
Social Media

CONNECTING YOU WITH CHINESE COMMUNITIES ACROSS AUSTRALIA


It goes without saying, that extreme population growth predicted within the next ten years, will lead to a growing market of consumers looking to connect with brands on native chinese platforms like WeChat and Sina Weibo. For Australian business, not having a presence, is a huge missed opportunity. At Balmer Agency, we understand what it takes to reach Chinese communities and have the expertise and resources to make it happen.

WHY CHINESE SOCIAL MEDIA?

Chinese Social Strategy

The multi dimensional and multi functional nature of Chinese Social Media Platforms can make it difficult to navigate the overwhelming selection of paid and organic marketing opportunities. Taking into account everything from ever evolving user behaviors to industry specific trends, we can help point you in the right direction by creating a social media marketing campaign tailored to your business goals.

Media Planning & Buying

Getting your brand seen by the right people at the right time is crucial to achieving campaign success. We find the best media channels and placements to reach your target audience. With connections to KOLs (Key Opinion Leaders) across Australia and China, we look after both media planning and buying throughout the course of your campaign.

Content Creation & Translation

Build brand awareness by creating compelling content that resonates with Chinese communities. At Balmer Agency, we go to great lengths to fully understand your target audience, so that we can create content that cuts through the clutter. If language is a barrier to getting your brand seen and heard, our professional English-to-Chinese translation services can help you reach new audiences.

We Work Across

Weibo
WeChat
Programmatic
KanKan (Chinese streaming service)
KOLs (company + individual Key Opinion Leaders)

WEIBO

  • Newsfeed Image Banner
  • Newsfeed Video Banner
  • Newsfeed Carousel
  • Newsfeed  360° Image Banner
  • Product Display Post
  • Comment Page Banner
  • Mobile Only Welcome Ad
  • Search Keyword Sponsorship
  • Article post
  • Lead Gen Form
  • KOL (Key Opinion Leader) Advertising – posts, live-streaming.

WECHAT

  • WeChat Official Account
  • HTML5 Interaction Landing Page
  • Moments Advertising
  • Customer Lead Gen Form
  • KOL In-Article Top or Bottom Banner
  • KOL Article Buyout
  • Online to Offline Integration

Programmatic Display Banner (RON)

  • Demand-side Platform (DSP)
  • Connecting 70,000+ publishers in China    
  • Real-time-bidding technology
  • Comprehensive consumer data
  • Systematic result measurement
  • Retargeting capabilities

Kankan

  • Video live-streaming
  • Mobile Pop-Up Ad

External apps

  • TikTok
  • Little Red Book
  • EASI
  • Buy@Home

External KOL Apps

  • Melbourne Today
  • Yeeyi

We Work Across

Weibo
WeChat
Programmatic
KanKan (Chinese streaming service)
KOLs (company + individual Key Opinion Leaders)

WEIBO

  • Newsfeed Image Banner
  • Newsfeed Video Banner
  • Newsfeed Carousel
  • Newsfeed  360° Image Banner
  • Product Display Post
  • Comment Page Banner
  • Mobile Only Welcome Ad
  • Search Keyword Sponsorship
  • Article post
  • Lead Gen Form
  • KOL (Key Opinion Leader) Advertising – posts, live-streaming.

WECHAT

  • WeChat Official Account
  • HTML5 Interaction Landing Page
  • Moments Advertising
  • Customer Lead Gen Form
  • KOL In-Article Top or Bottom Banner
  • KOL Article Buyout
  • Online to Offline Integration

Programmatic Display Banner (RON)

  • Demand-side Platform (DSP)
  • Connecting 70,000+ publishers in China    
  • Real-time-bidding technology
  • Comprehensive consumer data
  • Systematic result measurement
  • Retargeting capabilities

Kankan

  • Video live-streaming
  • Mobile Pop-Up Ad

External apps

  • TikTok
  • Little Red Book
  • EASI
  • Buy@Home

External KOL Apps

  • Melbourne Today
  • Yeeyi

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SOCIAL

TESTIMONIALS

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Matt Sampson, Founder & Director, uTenant

I reached out to Balmer Agency to launch my new business venture, and they have been instrumental in launching and marketing uTenant. I have felt as though their team is part of my own team, as they are great collaborators, seamlessly sharing their knowledge and marketing expertise for uTenant exactly as I envisaged. I would highly recommend Balmer Agency to anyone wanting marketing and communications services with friendly support and professional advice.

vta160
Peter Anderson, CEO, Victorian Transport Association

Balmer Agency have been our trusted online advisors for over three years, providing high quality consulting services and operational solutions in a time when our organisation experienced rapid change and growth. The Balmer team provides dedicated support on our digital marketing requirements.

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James Mackie, MD, JOST Australia

Balmer Agency has helped us implement marketing initiatives that have transformed a number of our business processes, delivering efficiencies across the board. The team have been easy and fun to work with, and their assistance in localising our global marketing assets to support our region has been invaluable. We look forward to a continued partnership with them.

fec-logo-Custom
Jessica Campbell, National Relationship Manager, Far East Consortium

FEC has been working with Balmer for 6-months and the results have been well above our expectations. We have increased our social media audience by 74%, website traffic by 183.15% and achieved an avg. of 92 enquires per month.
We absolutely see Balmer as an extension to our marketing team!

logo-jetport-2
Luke Sartori, Owner, Jetport Airport Parking

We enlisted Balmer Agency to help leverage social media platforms to increase bookings, build brand awareness and our online footprint. They are easy to work with and deliver great results.

logo_Edgewise-Insurance-Brokers
Richard Coloretti, CEO, Edgewise Insurance Brokers P/L

Partnering with Balmer has been a seamless process. Their approach is consultative and transparent and we appreciate their ROI driven approach – particularly given our results!

OUR CLIENTS

utenant160
Matt Sampson, Founder & Director, uTenant

I reached out to Balmer Agency to launch my new business venture, and they have been instrumental in launching and marketing uTenant. I have felt as though their team is part of my own team, as they are great collaborators, seamlessly sharing their knowledge and marketing expertise for uTenant exactly as I envisaged. I would highly recommend Balmer Agency to anyone wanting marketing and communications services with friendly support and professional advice.

vta160
Peter Anderson, CEO, Victorian Transport Association

Balmer Agency have been our trusted online advisors for over three years, providing high quality consulting services and operational solutions in a time when our organisation experienced rapid change and growth. The Balmer team provides dedicated support on our digital marketing requirements.

jost160
James Mackie, MD, JOST Australia

Balmer Agency has helped us implement marketing initiatives that have transformed a number of our business processes, delivering efficiencies across the board. The team have been easy and fun to work with, and their assistance in localising our global marketing assets to support our region has been invaluable. We look forward to a continued partnership with them.

fec-logo-Custom
Jessica Campbell, National Relationship Manager, Far East Consortium

FEC has been working with Balmer for 6-months and the results have been well above our expectations. We have increased our social media audience by 74%, website traffic by 183.15% and achieved an avg. of 92 enquires per month.
We absolutely see Balmer as an extension to our marketing team!

logo-jetport-2
Luke Sartori, Owner, Jetport Airport Parking

We enlisted Balmer Agency to help leverage social media platforms to increase bookings, build brand awareness and our online footprint. They are easy to work with and deliver great results.

logo_Edgewise-Insurance-Brokers
Richard Coloretti, CEO, Edgewise Insurance Brokers P/L

Partnering with Balmer has been a seamless process. Their approach is consultative and transparent and we appreciate their ROI driven approach – particularly given our results!

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Download our free E-book

OUR CLIENTS

utenant160
Matt Sampson, Founder & Director, uTenant

I reached out to Balmer Agency to launch my new business venture, and they have been instrumental in launching and marketing uTenant. I have felt as though their team is part of my own team, as they are great collaborators, seamlessly sharing their knowledge and marketing expertise for uTenant exactly as I envisaged. I would highly recommend Balmer Agency to anyone wanting marketing and communications services with friendly support and professional advice.

vta160
Peter Anderson, CEO, Victorian Transport Association

Balmer Agency have been our trusted online advisors for over three years, providing high quality consulting services and operational solutions in a time when our organisation experienced rapid change and growth. The Balmer team provides dedicated support on our digital marketing requirements.

jost160
James Mackie, MD, JOST Australia

Balmer Agency has helped us implement marketing initiatives that have transformed a number of our business processes, delivering efficiencies across the board. The team have been easy and fun to work with, and their assistance in localising our global marketing assets to support our region has been invaluable. We look forward to a continued partnership with them.

fec-logo-Custom
Jessica Campbell, National Relationship Manager, Far East Consortium

FEC has been working with Balmer for 6-months and the results have been well above our expectations. We have increased our social media audience by 74%, website traffic by 183.15% and achieved an avg. of 92 enquires per month.
We absolutely see Balmer as an extension to our marketing team!

logo-jetport-2
Luke Sartori, Owner, Jetport Airport Parking

We enlisted Balmer Agency to help leverage social media platforms to increase bookings, build brand awareness and our online footprint. They are easy to work with and deliver great results.

logo_Edgewise-Insurance-Brokers
Richard Coloretti, CEO, Edgewise Insurance Brokers P/L

Partnering with Balmer has been a seamless process. Their approach is consultative and transparent and we appreciate their ROI driven approach – particularly given our results!

RECENT NEWS

31 Oct: 10 Things Every Marketer Should Know about TikTok

You may have heard about the TikTok 2019 phenomenon but you are still wondering why and how to better capitalise…

26 Mar: Grace Murphy Reflects on Gender Equality and HR in the Transport Industry

As a female led organisation, Balmer Agency is committed to empowering women in all roles, across all industries, to celebrate…

08 Mar: Balmer Agency on International Women’s Day

International Women’s Day (IWD), a day in the calendar that is gaining global traction in a time where equality is…

SOCIAL

Download our free E-book