WeChat Digital Marketing Agency Melbourne | WeChat Advertising Melbourne

WeChat
Marketing & Advertising

We are fluent in Chinese socials.

The multi-dimensional and functional nature of Chinese Social Media Platforms can make it difficult to navigate the overwhelming selection of paid and organic marketing opportunities. Balmer Agency understands what it takes to reach Chinese communities and has the expertise and resources to make it happen. Taking into account everything from the ever-evolving user behaviours to industry specific trends, we will point you in the right direction and create a social media marketing campaign tailored to your business goals.

WHY CHINESE SOCIALS?

Media Planning & Buying

Getting your brand seen by the right people at the right time is crucial to achieving campaign success. We find the best media channels and placements to reach your target audience. With connections to KOLs (Key Opinion Leaders) across Australia and China, we look after both media planning and buying throughout the course of your campaign.

Content Creation & Translation

Build brand awareness by creating compelling content that resonates with Chinese communities. At Balmer Agency, we go to great lengths to fully understand your target audience, so that we can create content that cuts through the clutter. If language is a barrier to getting your brand seen and heard, our professional English-to-Chinese translation services will help you reach new audiences.

We Work Across

Weibo
WeChat
Programmatic
KanKan (Chinese streaming service)
KOLs (company + individual Key Opinion Leaders)

WECHAT

  • WeChat Official Account
  • HTML5 Interaction Landing Page
  • Moments Advertising
  • Customer Lead Gen Form
  • KOL In-Article Top or Bottom Banner
  • KOL Article Buyout
  • Online to Offline Integration

PROGRAMMATIC DISPLAY BANNER (RON)

  • Demand-side Platform (DSP)
  • Connecting 70,000+ publishers in China    
  • Real-time-bidding technology
  • Comprehensive consumer data
  • Systematic result measurement
  • Retargeting capabilities

KANKAN

  • Video live-streaming
  • Mobile Pop-Up Ad

EXTERNAL APPS

  • TikTok
  • Little Red Book
  • EASI
  • Buy@Home

EXTERNAL KOL APPS

  • Melbourne Today
  • Yeeyi

SOCIAL

TESTIMONIALS

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Jessica Campbell, National Relationship Manager, Far East Consortium

FEC has been working with Balmer for 6-months and the results have been well above our expectations. We have increased our social media audience by 74%, website traffic by 183.15% and achieved an avg. of 92 enquires per month.
We absolutely see Balmer as an extension to our marketing team!

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Matt Sampson, Founder & Director, uTenant

I reached out to Balmer Agency to launch my new business venture, and they have been instrumental in launching and marketing uTenant. I have felt as though their team is part of my own team, as they are great collaborators, seamlessly sharing their knowledge and marketing expertise for uTenant exactly as I envisaged. I would highly recommend Balmer Agency to anyone wanting marketing and communications services with friendly support and professional advice.

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Peter Anderson, CEO, Victorian Transport Association

Balmer Agency have been our trusted online advisors for over three years, providing high quality consulting services and operational solutions in a time when our organisation experienced rapid change and growth. The Balmer team provides dedicated support on our digital marketing requirements.

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James Mackie, MD, JOST Australia

Balmer Agency has helped us implement marketing initiatives that have transformed a number of our business processes, delivering efficiencies across the board. The team have been easy and fun to work with, and their assistance in localising our global marketing assets to support our region has been invaluable. We look forward to a continued partnership with them.

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Luke Sartori, Owner, Jetport Airport Parking

We enlisted Balmer Agency to help leverage social media platforms to increase bookings, build brand awareness and our online footprint. They are easy to work with and deliver great results.

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Richard Coloretti, CEO, Edgewise Insurance Brokers P/L

Partnering with Balmer has been a seamless process. Their approach is consultative and transparent and we appreciate their ROI driven approach – particularly given our results!

CONTACT