Recently ASX listed, JOST World is a leading supplier of transport components with a global presence spanning 65 years. JOST Australia + New Zealand were reliant on their global marketing team to provide timely assistance for their extensive list of marketing requirements. Digital marketing not been leveraged as part of JOST Australia’s overall marketing strategy. Balmer Agency was initially engaged to implement a CRM solution, manage press commitments, make website upgrades and develop an SEO strategy with the scope of generating relevant traffic.
Balmer Agency developed a multi-channel roadmap of digital marketing activity, which integrated JOST Australia’s traditional marketing efforts with data-driven digital strategies encompassing CRM, press and print advertising, trade events, website, SEO, email marketing and key assets such as the JOST Australia product catalogue.
JOST Australia now have a CRM solution which gives the whole organisation better visibility over sales performance. Their website has undergone a range of upgrades including customised pages such as their Press and Advertising pages and product information for local customers. We’ve seen search visibility increase by 47% and the number of keywords JOST Australia is ranking for on page 1 of Google has risen from 10 to a whopping 57 keywords. JOST has strengthened their client relationships as a result of promotional email marketing which features an average open rate of 45%.