increase in Social Media
Jetport Airport Parking is a family owned and run business that has been providing travellers in Victoria with secure and efficient airport parking for over 30 years. In May of 2018 they approached Balmer Agency looking to establish a strong social media
presence to help generate traffic for their website and increase conversions.
We adopted a two-pronged approach to social media, utilising both content marketing and paid advertisements. On Facebook and Instagram, content marketing was used to convert the social audience into loyal customers. Additionally, two Facebook ads were rolled out in order to capture warm leads. One focused on building brand awareness, and the other focused on nurturing repeat purchases through a loyalty program.
Due to our two-pronged approach to social media, Jetport Airport Parking saw positive results in regards to their website traffic, social media reach and conversions. Within the first month, there was a 142% increase in Social Media Reach and a 606.25% increase in Social Media generated website traffic. The increase in Social Media Reach and Website traffic had a tangible impact on business and resulted in a 3.05% increase in Bookings.