Consolidated Property Services | Balmer Agency

Consolidated
Property Services

286%

increase in
social acquisition

24%

increase in traffic
in the first month

1st

Page Ranking on
Google for target keywords

The Goal

Consolidated Property Services are a nationwide commercial cleaning business in operation since 1977. They were looking to further expand, focusing on NSW as a business growth opportunity. However, they suffered some negative press which was the first returned search results under the company’s listing in Google. Our goal was to create high-ranking listings with strong enough domain authority to push down the negative articles away from the Consolidated business listing.

The Approach

We started by auditing the existing Consolidated Property Services website to ensure it was ranking as high as possible for SEO. We then wrote several new SEO optimised blog articles for the website. We also created a separate career website for Consolidated Property Services and listed it on a number of high-ranking job websites. We also created a Consolidated Property Services brand AdWords campaign to push down the negative press.

The Outcome

As a result of our marketing strategies and activities, the negative articles were successfully pushed down and away from the Consolidated Property Services business listing. Consolidated Property Services have also seen other positive results – the website traffic saw a 24% increase in the first month and acquisition from social channels increased by 286%. The Consolidated Property Services target keywords also ranked on the first page of Google search results.

The Channels

SEO
PPC