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Balmer Blog

26 Mar: Grace Murphy Reflects on Gender Equality and HR in the Transport Industry

As a female led organisation, Balmer Agency is committed to empowering women in all roles, across all industries, to celebrate…

08 Mar: Balmer Agency on International Women’s Day

International Women’s Day (IWD), a day in the calendar that is gaining global traction in a time where equality is…

06 Feb: 5 ways to drive social media engagement in 2019

If you know that your prospective buyers are on social media then you need to be too. But how can…

24 Jan: A Beginner’s Guide to Mobile SEO

If you haven’t given mobile SEO much thought you are not alone. For so long we’ve all been conditioned to…

20 Dec: How To Optimise Your Website For Speed

Google’s Speed Update is currently being rolled out for all users following its arrival in July 2018. This means that…

19 Dec: 5 Email Marketing Strategies Geared For Lead Generation

One of the main reasons we include email marketing in our digital marketing strategies for so many of our clients…

06 Dec: How to become a thought leader and thrive

Once you achieve thought leader status in your field, your personal brand immediately gains a credibility boost. Any company or…

25 Oct: 7 Secrets to Unlocking the Power of LinkedIn for B2B Marketing

With LinkedIn’s 500 million members in 200 countries and access to 9+ million companies, the B2B social platform represents the biggest professional…

26 Jun: How to Build a Killer Content Strategy

If you want to market a product or service online you need to tell a good story. In order to…

01 Jan: What Is Programmatic Advertising And How Can It Benefit Your Business?

From billboards on your drive to work and ads in your social media feed, to TV commercials, how many advertisements…