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Sarah Balmer reflects on returning to work after baby no.3 and the highs and lows of running a business with three children under three.
Offering a positive user experience should be a priority for any website, but did you know that user experience directly…
Balmer Agency founder and CEO, Sarah Balmer, speaks to Mediaweek about how the agency achieved success in spite of COVID-19.
A few things to keep in mind before you kick start you digital transformation.
Get a glimpse of our Senior Designer, Asorthi Dimachki’s colourful morning routine.
Here’s how our Account Executive, Esther Liu, starts her day.
Looking to take your business to Asia? Leverage the Export Market Development Grant to get you there.
Here’s what you need to do to ensure your Facebook advertising campaigns aren’t affected by the latest iOS update.
Here are our top SEO tips for ecommerce stores looking to increase site traffic and sales in 2021.
From sports stars, writers, fashion influencers, to activists, artists, lecturers and media moguls’, the Balmer Agency team share their stories of the women who inspire them.
Most e-commerce businesses are aware that email marketing is integral to their digital strategy. They’re just not sure how to implement their EDM campaigns cost-effectively. Here are our top five e-commerce emails you can use to increase your business growth.
At Balmer, we wanted to celebrate Valentine’s Day and Chinese New Year (Lunar New Year), but we struggled to fit both holidays in our busy February calendar! Then we thought – what better way than to celebrate both holidays at once? As a team, we identified our unique Chinese Zodiac and sussed out our Zodiac compatibility to discover our “perfect” office match!
Discover how the Chinese property market is leveraging WeChat for agents to attract new and lucrative real estate business.
Planning an upcoming event for your organisation? Having a comprehensive event marketing strategy can help attract attendees, drive ticket sales, and educate your audience about what they can expect to see and experience.
Set your business up for success in 2021 by leveraging these social media trends we expect to see take shape in the new year.
Where a business finds itself positioned on Google search result pages can make or break them. Today’s consumer culture…
Google is our all-knowing, omnipresent friend. It holds the answers to a multitude of questions like, “where’s the Woolworths nearest…
At Balmer Agency we help Australian businesses break into the Chinese market by leveraging an array of Chinese digital platforms,…
Instagram Reels is finally available in Australia (and 49 other countries), offering yet another format for brands and creators to…
Once you achieve thought leader status in your field, your personal brand immediately gains a credibility boost. Any company or…
Right now, the health of many businesses, big and small, are suffering with the devastating effects of COVID-19. Government restrictions…
One of the main reasons we include email marketing in our digital marketing strategies for so many of our clients…
If you know that your prospective buyers are on social media then you need to be too. But how can…
Not only does a slow loading website provide for a poor user experience, it could also mean that your site…
Who doesn’t love a bit of toilet humour? We do and hope we’re not alone. And while we acknowledge that…
Happy International Women’s Day! As a female-led business, International Women’s Day (IWD) is always an important date in the Balmer…
WeChat. If you haven’t already heard all about it, now’s your chance to get familiar with China’s super app. But…
As a female led organisation, Balmer Agency is committed to empowering women in all roles, across all industries, to celebrate…
International Women’s Day (IWD), a day in the calendar that is gaining global traction in a time where equality is…
With LinkedIn’s 500 million members in 200 countries and access to 9+ million companies, the B2B social platform represents the biggest professional…
From billboards on your drive to work and ads in your social media feed, to TV commercials, how many advertisements…
